Founded in 1920 by German immigrant Ehrhardt Koch with a mission to revolutionise the quality and design process of headwear, New Era Cap Co moved into the baseball cap industry in the 1930s after creating the first hat for the Cleveland Indians' uniform. The company survived the war, before creating the iconic 59FIFTY fitted cap in 1950 that paved the way for modern headwear. From Baseball to Hip-Hop, New Era has been the go-to brand for a plethora of influential figures including Spike Lee, Nas, Kendrick Lamar, Leonardo Dicaprio, Nigo & many more.
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