Founded during the 'Second Golden Era of Hip Hop' by Nigo (A Bathing Ape founder, producer & designer) and Pharrell Williams (artist, songwriter, producer, Ice Cream co-founder & partner at BAPE), Billionaire Boys Club debuted in the music video for 'Frontin' and went on to become one of streetwear's biggest players. The brand's aim was to unite like-minded people, inspired by a belief that "education is one of the biggest gifts in life, and learning and discovering things should be striven for". Browse our range of t-shirts, hoodies, accessories and more.
By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyse site usage, and assist in our marketing efforts. Preferences can be adjusted in Cookie Settings. View our
When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. We use Strictly Necessary cookies to make our website work. We would like to set optional cookies to give you a better user experience and to assist us in understanding how visitors use our site. Because we respect your right to privacy, optional cookies are not set unless you enable them. Click on the different category headings to find out more and change our default settings. Blocking some types of cookies may impact your experience of the site and the services we are able to offer. You can always change your preference by visiting 'Cookie Settings' at the bottom of the page.